Appendix A: Tech Stack Overview
| **Tool Category** | **Tool** | **Launch Industries Use Case** |
| **Hardware / Software** | [**MacOS**](https://www.apple.com/os/macos/ (opens in a new tab)) | **Preferred.** The standard desktop environment for all team members. |
| **Project Mgmt** | [**ClickUp**](http://clickup.com (opens in a new tab)) | **The Standard.** Tasks, Lists, and Documentation. |
| **Communications** | [**Slack**](http://slack.com)\*\ (opens in a new tab)*, ClickUp,** [**Gmail**](http://gmail.com (opens in a new tab)) | Internal syncs, task-based chat, and external client comms. |
| **Knowledge Base** | **ClickUp Docs** | Client wikis, SOPs, and deep documentation storage. |
| **Time/Invoicing** | [**Harvest**](http://harvest.com (opens in a new tab)) | Hours Tracking. Budget alerts. |
| **CRM** | [**Nutshell**](http://nutshell.com (opens in a new tab)) | Pipeline management and client relationship logging. |
| **Meeting AI** | [**Fathom**](https://www.fathom.ai/ (opens in a new tab)) | Recording, transcribing, and summarizing client calls.1 |
| **Agendas** | [**Fellow**](https://fellow.ai/ (opens in a new tab)) | Collaborative meeting agendas and action item tracking. |
| **Financials** | [**QBO**](http://quickbooks.intuit.com (opens in a new tab)) | Client bookkeeping and financial management. |
| **Payroll & HRIS** | [**Gusto**](http://gusto.com (opens in a new tab)) | Payroll processing and HR information system. |
| **Business Plans** | [**LivePlan**](http://liveplan.com (opens in a new tab)) | Business planning and financial modeling for startups. |
| **Security** | [**1Password**](http://1password.com (opens in a new tab)) | Securely sharing and storing client credentials. |
| **Creative** | [**Canva**](http://canva.com)\*\*,\*\ (opens in a new tab)* [**Figma**](http://figma.com)\*\*,\*\ (opens in a new tab)* [**Adobe**](http://adobe.com (opens in a new tab)) | Branding assets, design prototypes, and creative deliverables. |
| **AI** | [**Gemini**](http://gemini.google.com)\*\*,\*\ (opens in a new tab)* [**Poe**](http://poe.com/ (opens in a new tab)) | AI prompting, content generation, and research. |
| **Forms** | [**Jotform**](http://jotform (opens in a new tab)) | Client surveys, feedback, and collecting onboarding info. |
| **Document Signatures** | [**Google eSignature**](https://workspace.google.com/resources/esignature/ (opens in a new tab)) | Google for Flat Rate SOWs |
| **Automation** | [**Zapier**](http://zapier.com (opens in a new tab)) | Connecting apps and automating workflows (e.g. Nutshell to ClickUp). |
| **Website** | [**Webflow**](http://webflow.com (opens in a new tab)) | Website building and CMS management. |
| **Utilities** | [**GoFullPage**](https://chromewebstore.google.com/detail/gofullpage-full-page-scre/fdpohaocaechififmbbbbbknoalclacl?hl=en)\*\*,\*\ (opens in a new tab)* [**ZoomClips**](https://www.zoom.com/en/products/screen-recorder/ (opens in a new tab)) | Full page screen capture and asynchronous video updates. |
| **Voice Comms** | [**Voxer**](https://www.voxer.com/ (opens in a new tab)) | Asynchronous voice communications for quick communications/questions. |