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SOPs
Marketing
Email Signature

One-line summary: Install the standard Launch Industries email signature in Gmail so every email you send carries the brand, your contact info, your scheduling link, and the certifications + giving-back footer.

Set up your Launch email signature

Every Launch email goes out with a consistent, on-brand signature. Yours should look exactly like everyone else's — same red bar, photo treatment, contact line, wordmark, and certifications footer — with your name, role, photo, phone, email, and scheduling link in the personalization slots.

The canonical signature is rendered live at https://lids.launchindustries.biz/signature (opens in a new tab). It is the source of truth — when it changes, you update yours.


Before you start

You need:

  • A Gmail account on @launchindustries.biz
  • Your headshot uploaded to the Launch team-photos bucket (HR handles this for new hires; ping HR if your photo isn't there yet)
  • Your direct Calendly URL (e.g. https://calendly.com/<your-handle>)

If any of those are missing, do not improvise — get them set first.


Install (5 minutes, one-time)

If you are installing Monica's signature on her account, or your own signature has already been published to /signature

  1. Open https://lids.launchindustries.biz/signature (opens in a new tab) in any browser.
  2. Click anywhere inside the signature card → press ⌘A (Mac) or Ctrl+A (Windows) to select all → ⌘C / Ctrl+C to copy.
  3. Open Gmail → click the gear icon ⚙ → See all settingsGeneral tab.
  4. Scroll down to Signature → click in the signature box → press ⌘V / Ctrl+V.
  5. Scroll to the bottom of the General tab and click Save Changes.
  6. Compose a test email to yourself. The signature should appear automatically.

If your signature has not been published yet (new hires)

Your manager or xOTTERx will create a personalized copy of the signature template with your photo, name, role, phone, email, and Calendly link, host it at a per-person URL on lids.launchindustries.biz, and send you that URL. Then follow steps 1–6 above against your URL instead of /signature.

For the full template + the six personalization fields (used by whoever is publishing your version), see https://github.com/Launch-Industries/brand-LIDS/blob/main/signature-install.md (opens in a new tab).


What the signature includes (don't try to recreate it manually)

  • 4px red top bar (Launch signal red #f9465c)
  • Your circular headshot (92×92, paper-white border)
  • Your name in bold with a red dot accent
  • Your role / title
  • Three links on one line: your email, your phone (tel: link), and "Schedule a meeting" (your Calendly)
  • Launch wordmark + "BETTER TOGETHER"
  • Certifications + giving-back footer:

    Launch is a WBE, DBE, LGBTQE, WOSB, EDWOSB, & CSC Certified Small Business Enterprise that contributes 10% of all profits to our community. Read about the organizations we support.

The footer's "Read" links to launchindustries.biz/givingback and is not optional. Do not delete it.


After install — verify it actually pastes correctly

Compose a fresh email to yourself and confirm:

  • Red bar is visible at the top
  • Photo is round (Gmail / Apple Mail) — square is acceptable for Outlook for Windows recipients only
  • Email, phone, and "Schedule a meeting" are all clickable
  • Wordmark image loads (not a broken-image placeholder)
  • "Read" in the footer is the red, underlined link
  • The whole signature appears every time you compose, not just the first time

If anything is broken, do not edit the signature inline — re-copy from lids.launchindustries.biz/signature and re-paste.


Mobile signatures (Gmail iOS / Android)

Gmail's mobile apps store signatures per-device and only support plain text, not HTML. The full LIDS signature will not work on mobile sends. Two options:

  1. Leave the mobile signature blank — most replies happen on desktop anyway, and your desktop signature already has everything.
  2. Use a one-line plain-text fallback:
    [Your Name] · Launch Industries · [phone] · launchindustries.biz

Configure under Gmail mobile app → ⚙ Settings → your account → Signature settings.


What is fixed and must not change

These are brand-locked. Editing them puts your sends out of sync with the rest of the company:

  • The red top bar
  • The paper background (#fbf9f4)
  • The Launch wordmark
  • "Better together" tagline
  • The full certifications + giving-back footer text
  • The "Read" link target (launchindustries.biz/givingback)
  • Font sizes, colors, and spacing

If you think any of these need to change, file it as a request to xOTTERx — do not edit your local copy.


Troubleshooting

SymptomFix
"Pasting shows the raw HTML code"You copied from the GitHub markdown view or a raw HTML file. You must copy from the rendered page at lids.launchindustries.biz/signature.
"The photo is a square in Outlook"Expected — Outlook for Windows does not support border-radius. Everything else renders correctly.
"The red bar didn't paste through"Re-open lids.launchindustries.biz/signature in a clean tab, click inside the signature, ⌘A → ⌘C → replace your Gmail signature. The red bar is its own element and copies reliably.
"Photo is broken / shows alt text"Your headshot may not be in the Launch team-photos bucket yet, or the URL in your signature is wrong. Ping HR or xOTTERx.
"Gmail strips my signature when I reply"In Gmail General settings, check the box: "Insert signature before quoted text in replies."

Reference