Branding Project Quoting

How Launch prices branding engagements. The short version: branding is fixed-price only. Never hourly. Three standard packages, custom is rare and always priced as a flat-fee scope.

The three standard packages

These are the public-facing options on the Services page. Quote from these first; only build custom if the client clearly doesn't fit.

Starter Brand — $1,500

The entry point. Right for a brand-new business, side project, or refresh of a very simple existing brand.

Includes:

• Logo design by a real designer (not AI alone) — 3 directions, 2 rounds of revision, final in vector + raster formats
• Color palette (primary + secondary, with usage guidance)
• Type system (heading + body fonts, with weight and hierarchy rules)
• 3-page Quick Brand Reference Guide — logo lock-ups, color hex/RGB, type usage, do-not list
• Source files (SVG, PNG, AI, source font files where licensable)

Timeline: 2 weeks from kickoff to delivery

Partial-satisfaction guarantee: If they're unsatisfied after delivery, we refund half ($500 retained for designer time + project management).

Full Brand Kit — $2,500

The standard package for a new business or rebrand that wants a real brand identity, not just a logo.

Includes everything in Starter, plus:

• Extended color palette (tertiary colors, neutral palette)
• Full type system (display + body + UI fonts)
• 15+ page Brand Guide — covers tone of voice, photography style, illustration / iconography direction, social templates, business card template, email signature template
• 3 social media templates (Instagram post, story, LinkedIn header)
• Business card design (print-ready)
• Email signature design
• Letterhead template

Timeline: 3 weeks

Brand Refresh — pricing varies, typically $1,000 to $1,800

For a business that already has a logo and brand they like, but want it modernized, cleaned up, or reformatted for new use cases (e.g., logo doesn't work small for an app icon).

This is the only "package" that flexes. Common refresh scopes:

• Logo modernization (keeping the core idea, updating execution): $1,000
• Color palette expansion + Brand Guide update: $1,200
• Full Brand Guide build for an existing logo: $1,800

Quote per the client's specific need. Stay in the $1,000-$1,800 band — anything bigger should be Full Brand Kit.

What goes outside these packages

Everything below is a separate flat-fee project, quoted on top of the brand package:

When NOT to quote a branding package

There are two situations where you should walk the client to a different engagement instead:

1. They want ongoing marketing help — that's a Marketing Flex Plan retainer, not a one-shot brand engagement. Different conversation, different proposal.
2. They want strategy first — if they don't know who their audience is or what they offer, a brand package will be wasted. Sell them a 4-hour strategy block first ($500 flat), come back and quote the brand once positioning is clear.

Quoting procedure

Bundle discount rules

If a client buys brand + website + capability statements together:

• 10% off the brand package only (never the website or other add-ons — those are already tight on margin)
• Bundle has to be invoiced together (one engagement letter)
• Max bundle discount: $250 (i.e., a Starter bundle can never go below $1,250)

Bundle discount is at Monica's discretion below the rule. Default to applying it when all three are bought together.

What we DO NOT do in branding quotes

• Never quote hourly
• Never quote a "starting at" range — always a fixed number
• Never accept the "can we start small and add later?" structure that backloads scope risk on us
• Never give partial-package discounts (e.g., "Full Brand Kit minus the business card for $500 off") — the package list is the package list
• Never agree to "we'll see how it goes" timelines — fixed timeline, fixed price

Handoff to designer

Once signed:

• ClickUp task created with full deliverable checklist
• Discovery call notes copied into the task description
• Designer schedules kickoff with client (90 min)
• Inspiration / mood board exchange happens in week 1
• Two rounds of revision built into the timeline
• Final delivery date locked in the kickoff

Payment + delivery

• 50% deposit on signature (Stripe). Work doesn't start until deposit clears.
• 50% on delivery of final files. Files don't release until paid.
• Final files live in a client-shared Drive folder, organized by deliverable type
• The 3-page Quick Brand or 15-page Brand Guide is the source-of-truth doc the client refers to going forward

Templates and where they live

• Drive → Sales → Branding → Branding Proposal (master template)
• Drive → Sales → Branding → Discovery Call Agenda
• ClickUp → Launch → Templates → "Branding — New Project"
• Gmail labels: Launch / Branding / Proposal Sent, Launch / Branding / Kickoff, Launch / Branding / Delivery